barrage against the Cupertino company, which has rising profits like never before. Microsoft Launches New Windows, Nokia is looking for a new strategy, Google competes with iTunes ERNESTO Assante All against the "little" Apple is trendy and its accounts
ALL flying against Apple. There is little you can do the "little" house of Cupertino inspires fear, awe and respect by all competitors. And even if it dominates the PC market, although it has a minority stake in the field of mobile phones, even if the music is not as powerful as a record company, certainly has an essential presence in all three sectors, Its machines have a successful growing company accounts Steve Jobs make you smile broadly and its shareholders, and is able to establish the "trend" just always staying on top.
The success of Apple has been certified a few days ago, when Apple announced the results of the fourth quarter of 2009 net profits rose by 47% to 1.62 billion dollars, and revenue of $ 9.87 billion flies (+25%). In the Lead are the sales of the iPhone and Mac, a record level on a quarterly basis. The first rise of 7% to 7.4 million units and the latter grow as much as 17% to 3.05 million units, far beyond the expected 2.8 million expected by analysts. Go down, but it was a result largely expected having regard to the saturation of the market, sales of iPods, which fall by 8%. Never before in the current quarter, Apple had managed to sell three million in three months of the Mac and the fact that this happened in a quarter with no new material is an excellent sign of what could be rosy for the future of Apple.
's why all the competitors seem to have suddenly arisen against Apple, igniting a barrage of impressive. The trip comes from the stronger against Microsoft, which has decided to radically change its approach to the market, to rejuvenate its image and tackle the new relationship with consumers. The launch of Windows 7 is the jewel in the crown of a broader strategy aimed to stage the "new" Microsoft in the wake of its success from Apple.
Here then get the first Microsoft store, opened a few days ago in Scottsdale in the U.S., but also the first Windows Cafe in Paris, where premises have a direct relationship with consumers, as well as sell its products and partners. The latest is also the opening of the Microsoft Online Store, an electronic store perfectly in line with that, the great success of Apple, where users can find all the products of the company in Redmond. In short, a change of gear, already highlighted by the advent of search engine Bing and the success of XBox, for ensure that the Microsoft is no longer perceived as old, institutional, slow.
We could say that the same type of problem has Nokia, which on the advent of the iPhone is no longer able to get in tune with that part of consumers cool, careful and fast, but establishing such are the trends in the market today and the future. If it is still true that Nokia is the market leader, it is also true that the Finnish company's market share in the July-September quarter fell 35% from 41% the previous quarter.
It 'obvious that Nokia is still producing excellent machines (dall'N97, one of the best machines on the market awaited N900, the megasmartphone based Maemo operating system), but the Finnish company, in the midst of an epochal change, this Apple style, to a dimension made up of Internet services, downloads, products and much more, has not yet succeeded find the thread of a skein that becomes more complex every day.
Given the success of the iPhone, Nokia decided to go on the offensive and accused Apple of infringing on patents for Nokia GSM standard, UMTS and Wireless LAN, speech coding, security and criptaztione "in the development of ' iPhone, "refusing to comply in an appropriate manner on intellectual property rights of Nokia, Apple tries to get a free ticket Innovation on the train. "
Who has problems of image and perception by the public is Google, which continues to churn profits and offer products, one day compete with Microsoft (Chrome), one day compete with Nokia (Android), and now in competition with Apple. The announcement of the music service, Google will officially next week, but the "rumors" that follow each other relentlessly for a few days all point to a single theme, the competition to iTunes Music download service that has transformed the Apple online store in the main music store in the world.
And how Apple respond? Two days ago, the company Steve Jobs unveiled a new line of Mac to boost sales ahead of Christmas season, with the new iMac, MacBook, MacMini, and with the new multitouch mouse, with which it hopes to further increase sales during the Christmas season. And to continue a "tradition" opened a few years ago, has also created a series of commercials "Get a Mac", in which she continues to make fun of Microsoft, which claims that Windows 7 promises to solve problems without really doing.
In short, the great battle for Christmas has begun, it will be interesting to see the end, who will be the winners.
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